Advertising is what gets people to become aware about the product / service / brand. In today’s competitive environment, one cannot expect to become popular without using some form of advertising and the most effective in today’s times is internet advertising.
It also can be define as, any paid form of non personal presentation and promotion of ideas, goods and services through mass media like newspaper, magazines, TV or radio by an identified sponsor. Advertising is paid for communication which is used to transmit information, develop attitudes and induce some form of response from the audience.
So, what it is internet advertising?
How we making money from there?
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.
Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
So, to start an Online Advertising business, you first need to gather a collection of firms or web sites that are willing to show adverting on their web sites. These web sites are preferably high-traffic web sites, with a considerable amount of monthly traffic, or visitors.
The advertiser will pay a price for the advertising which is commensurate with their exposure of advertising after you have done collected the initial “stable” of advertising venues, in the meantime you can begin to solicit advertising clients.
The situation can be like this, if you have contracted with 10 web sites that each receive 100,000 visitors per month, you can sell up to 1,000,000 exposures of advertising per month to each advertiser. If you have negotiated 10 advertising ‘spots’ on each of the websites, then you can sell up to the equivalent of 10 advertising customers 1,000,000 exposures per month. For example, if one advertiser only buys 500,000 exposures, you can sell the additional 500,000 exposures for a total of 11 advertisers 
Advantages of using proper advertising internet marketing tools
One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.
Another benefit is the efficiency of advertiser’s investment.
Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords, Yahoo! Search Marketing and AdSense enable ads to be shown on relevant web pages or alongside search results of related keywords.
Advertising online provides a means to reach a global audience at a very fast rate. As a result, even the cheapest Internet advertising method enables extensive exposure thus ensuring returns for the company. Keeping these advantages in mind, selling and advertising on the internet is fast becoming more than just a trend, and is now more of a necessity for entrepreneurs and business owners.
Most importantly advertising on the Internet ensures a wide coverage and is much more targeted. It also provides interactive possibilities by creating an interface with the consumer. At the same time advertising on the Internet is one of the fastest means of spreading information and widespread branding.
Free Online Advertising
There are several types of free online ads, including placement directed and search optimized advertising. A placement based campaign allows you to target specific sites to promote your services such as free online classifieds like Craig’s List. Free classifieds provide you with the ability to promote your service and link back to your website. Since you can target your ad locally, you can reach customers who are nearby – this is especially important if you are providing a professional service.
Another form of free advertising is placing a local business listing in Google. By inputting your local address, along with details on your company, you can ensure that you’ll show up prominently when consumers search for your company by name. This will become increasingly important as your company becomes better known through brand development.
Tips on Free Online Advertising
Local small business or someone who just have set up his/her business usually have shoestring advertising budgets and can’t afford to spend a large sum of money to promote their products/services.
The advance in technology nowadays has opened opportunity to these businessmen to sell their products as they can promote by just clicking on their laptop. Here are several free advertising tips to help you save thousands of dollars a months and still get more value from each dollar you spend.
First, you need to register your business account, when you register you can take advantage of their “free” basic listing. This will allow your business to be listed on over 2000+ websites for free.
Then, you need to send press release or newsletter. This monthly newsletter or press release can be mailed or e-mailed to your customers and update them on a unique product or service you offer. Make your release interesting and offer discounts or sales to your business clients.
Write lot of articles, since it is the most commonly used free online advertising tips, because it is simple and works very well. In addition, you can post the articles to hundreds of places. Don’t forget to put a link to your website at the end of your article.
If you have the time or money to invest in focus groups, you should test your ads on other people. Do they understand and accept the message that you are trying to convey.
Lastly, always monitor your ads. It is easy to ask new customers or clients they heard about you. It is advantageous to know which ads generate business.